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Behavioural Research Group

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The Behavioural Research Group (BRG) carries out research activities that draw on theory and methods from economics, management, psychology, marketing, philosophy and organisational studies, amongst other behavioural sciences. In accordance with LSBU’s research and enterprise strategy and REF 2029 goals, the aim of BRG is to promote interdisciplinary theoretical and applied behavioural research, initiative and activities.

The BRG is dedicated to conducting, advancing, and applying behavioural research. Accordingly, the BRG conducts original interdisciplinary research both within the University and with external collaborators and partners. Moreover, the BRG promotes research excellence and enhances the international reputation and visibility of the research conducted in the LSBU Business School.

The mission of this multidisciplinary research group is straightforward and aligned with the research strategy/priority of the Business School: 1) world leading and internationally excellent research outputs, 2) research and enterprise income, 3) impact and overall achieving international visibility and recognition. Specifically, we aim to establish the BRG as a leading national and international research group.

The BRG promotes and encourages inclusivity and diversity. For example, being part of the BRG provides staff members, practitioners, international partners, and PhD researchers with the opportunity to partake in interdisciplinary research projects, enterprise activities, and research training. Furthermore, the BRG members explore influences on/and of behaviour regardless of type of behavioural agency (humans, organisations and artificial intelligence), employed research methods and data analysis techniques, in the following areas:

  • Judgement and decision-making
  • Consumer behaviour in multicultural contexts
  • Behaviour change and forecasting
  • Risk behaviour and decision heuristics
  • Social cognition
  • Entrepreneurial behaviour
  • Business decision-making
  • Well-being at work
  • Equality and moral decision-making
  • Behavioural experiments and interventions

The BRG promotes research that addresses four main United Nation’s sustainable development goals: Good health and well-being, gender equality, sustainable cities and communities, and peace, justice and strong institutions.

BRG Directors

Joseph Teal

behavioural science, risky judgement and decision making, moral judgement and decision making, utility

Rose Martin

decision making, social cognition, moral judgement, prosocial behaviour, risk preference

BRG Members

Ademola Ajeyomi

social identities, decision making, multiculturism, biases and discrimination

Silvio Aldrovandi

decision making, social cognition, social norms, retrospective evaluations

Thikrait Al Mosawi

lean waste management and sustainability, higher education, process improvement and operational efficiency, semantic communication, next gen networks and network efficiency

Sultana Ashiq

environmental awareness, environmental responsibility, green consumption, level of knowledge, performance expectancy, usage intention, use of systems

Sara Altaf

Michele Buontempo

decision making, behaviour, context, content, policy design

Mohamad El Tannir

inter-organisational governance, cooperation, coordination, project governance, heuristics in projects

Firdaous Ennami

sustainability, risk management, circular economy

Mimi Fakhri

emotions, decision making, intolerance of uncertainty, emotional uncertainty, uncertainty tolerance

Lyn Hamblin

Heidi Hinchcliffe

Gift Kugara

Machine learning, credit scoring, sustainability, big data, data mining, emerging technologies

Petko Kusev

decision making, moral judgement, forecasting, utility, risk

Qing Lin

consumer behaviour, service marketing, artificial intelligence, chatbots, technology appropriation

Swalih Manakkattil

environmental management accounting, sustainability accounting, environmental strategies, strategic decision-making, sustainable decision-making

Nazanin Nami

supply chain management, coordination, sustainability, reverse logistics, evolutionary game theory

Serene Ni

behavioural accounting, corporate governance, ESG reporting, gender equality.

Peter Nimmo

social enterprise, business models, social innovation, EdTech

Sergey Portyanko

strategic management, entrepreneurship, innovation, business management, business development, social effects in entrepreneurship, entrepreneurship behaviours

Fulvio Sconamiglio

public administration, network governance, public management, social enterprise, wicked problems

Oleksandra Stepanets

marketing, innovation, behavioural economics, cognitive strategies, business

Laurel Michele Walzak

sports, fandom, streaming, role identity, structural equation modelling

Mark Winter

economics, experiments, group decision making, behavioural biases, political economy

Susie Wolstenholme

Inclusive leadership, EDI, higher education, teaching & learning

Hongyi Yang

internationalisation, SMEs, MNEs, dynamic capabilities, digitalisation

Members of the BRG are currently working on a variety of funded research and enterprise projects. For example:

  • Martin, R., & Kusev, P. (2024) Perspective-taking accessibility and climate change mitigation behaviours. The Leverhulme Trust 24-month Research Project Grant, Science. LINK
  • Abdales, S., Rigby, M., & Williams, S. (2023). Working together in Civil Society: A study of collaboration between Civil Society Organizations, British Academy/Leverhulme Grant. LINK
  • Help to Grow (CABS)
  • Organisational Skills Framework (Lambeth Council)
  • Thriving High Street Fund - Camberwell Identity Group (Southwark Council)
  • London Housing Foundation

Selected internationally excellent (3*) and world leading (4*) outputs by BRG members:

Dubois, L. E., & Walzak, L. (2025). Blind scouting: using artificial intelligence to alleviate bias in selection. Personnel Review. https://doi.org/10.1108/PR-02-2024-0130

Calo, F., Sancino, A., & Scognamiglio, F. (2024). Social enterprise and social entrepreneurship in the Public Administration (PA) scholar field: a bibliometric analysis and some conceptual considerations. Public Management Review, 26(10), 3013-3039. https://doi.org/10.1080/14719037.2024.2311181

Chen, S., Ni, X., & Tong, J. Y. (2016). Gender diversity in the boardroom and risk management: A case of R&D investment. Journal of Business Ethics, 136, 599-621. https://doi.org/10.1007/s10551-014-2528-6

Hosseini-Motlagh, S. M., Nematollahi, M., & Nami, N. (2021). Drug recall management and channel coordination under stochastic product defect severity: a game-Theoretic analytical study. International Journal of Production Research, 59(6), 1649-1675. https://doi.org/10.1080/00207543.2020.1723813

Kusev, P., Van Schaik, P., Martin, R., Hall, L., & Johansson, P. (2020). Preference reversals during risk elicitation. Journal of Experimental Psychology: General, 149(3), 585. https://doi.org/10.1037/xge0000655

Kusev, P., Van Schaik, P., Teal, J., Martin, R., Hall, L., & Johansson, P. (2022). How false feedback influences decision‐makers' risk preferences. Journal of Behavioral Decision Making, 35(5), e2278. https://doi.org/10.1002/bdm.2278

Martin, R., Kusev, P., & Van Schaik, P. (2021). Autonomous vehicles: How perspective-taking accessibility alters moral judgments and consumer purchasing behavior. Cognition, 212, 104666. https://doi.org/10.1016/j.cognition.2021.104666

Perry, J. M., Ravat, H., Bridger, E. K., Carter, P., & Aldrovandi, S. (2024). Determinants of UK students' financial anxiety amidst COVID‐19: Financial literacy and attitudes towards debt. Higher Education Quarterly, 78(3), 625-639. https://doi.org/10.1111/hequ.12473

Pitelis, C.N., Teece, D.J. and Yang, H., 2024. Dynamic capabilities and MNE global strategy: A systematic literature review‐based novel conceptual framework. Journal of Management Studies, 61(7), pp.3295-3326. https://doi.org/10.1111/joms.13021

Portyanko, S., Reinmoeller, P., Hussels, S., & Turner, N. (2023). Peer effects and intentional entrepreneurial behaviour: A systematic literature review and research agenda. International Journal of Management Reviews, 25(3), 515-545. https://doi.org/10.1111/ijmr.12320

Scognamiglio, F., Sancino, A., Caló, F., Jacklin‐Jarvis, C., & Rees, J. (2023). The public sector and co‐creation in turbulent times: A systematic literature review on robust governance in the COVID‐19 emergency. Public administration, 101(1), 53-70. https://doi.org/10.1111/padm.12875

Swalih, M. M., Ram, R., & Tew, E. (2024). Environmental management accounting for strategic decision‐making: A systematic literature review. Business Strategy and the Environment, 33(7), 6335-6367. https://doi.org/10.1002/bse.3828

Teal, J., Kusev, P., & Martin, R. (2024). When (and why) absolute decision attribute values influence human preferences. Acta Psychologica, 250, 104519. https://doi.org/10.1016/j.actpsy.2024.104519

Yang, H. and Stoian, M.C., 2025. Post-entry internationalization of born globals: The role of dynamic capabilities in accelerating growth. International Business Review, 34(2), p.102299. https://doi.org/10.1016/j.ibusrev.2024.102299