Digital x Data Research Centre

Digital x Data is a new interdisciplinary university-wide research centre addressing local, national, and global opportunities and challenges related to digitalization and datafication, with a focus on the latest advancements in AI and data science. Our work aims to harness the transformative potential of AI without losing sight of consequences, broadly related to fundamental ideas of responsibility, explainability, and sustainability. LSBU’s global reputation for reducing inequalities further underscores our commitment to conducting research that not only advances knowledge but also promotes social justice and equity.

In pursuit of these aims, we believe that an interdisciplinary and intersectional approach is necessary, drawing from science and technology as well as the arts and humanities. Furthermore, we combine an applied and practical approach with sustainable partnerships and exchanges between academia, industry and the public sector. This not only fosters innovation but also ensures that our research has a tangible, real-world impact and clear and transformative sense of purpose.

Our work with AI follows ethical principles related to fairness and transparency, in alignment with human values, and is engaged with increasing opportunities and skills for publics to read, understand, and communicate with digital technologies effectively and critically. Examples of current projects can be found here.

DxD logo

We work collaboratively across all areas of LSBU, including research groups, staff and student networks. Initial members are:

Zulfikar Adamu (Construction, Property and Surveying)
Safia Barikzai (Computer Science and Informatics)
Georgina Bartlett (Psychology)
Matthew Bond (Social Sciences)
Oswaldo Cadenas (Electrical and Electronic Engineering)
Geoff Cox (Art and Computational Culture, DxD Director)
Daqing Chen (Data Science)
Danny Clegg (Applied and Community Health)
Tasos Dagiuklas (Computer Science and Informatics)
Valerio Ficcadenti (Finance, Economics, Accounting and Analytics, Business)
Tim Fransen (GenAI Technologies, Web Publishing and Design)
Sevan Harput (Electrical and Electronic Engineering)
Petero(p) Kalule (Law)
Ozan Kamiloglu (Law)
Kasra Kassai (Digital Analytics, Business)
Elena Marchevska (Performing Arts)
Yakim Milev (Architecture)
Lucia Otoyo (Computer Science and Informatics)
Ioana Petkova (Architecture)
Federico Rossi (Architecture)
Rory Summerley (Games Design)
Daniel Wing Hang Tang (Architecture)
Igea Troiani (Architecture)
Chika Udeaja (Construction, Property and Surveying)
Andy Ungar (Law)
* All staff profiles associated with DxD can be found here.

We support work with research entities across LSBU and beyond, and work closely with the CSNI (Centre for the Study of the Networked Image) and SITHub (Smart Internet Technologies Hub) research groups.

Amongst others, partners are Responsible AI (RAi UK), UCL Institute of Education, The Photographers’ Gallery, King's College London, Roma Tre University, Sapienza University of Rome, SOAS University of London, Socio-Legal Studies Association, Instituto de Telecomunicações, Portugal, University of South Wales.

We welcome new collaborations.

XR Studio

The XR Studio is a digital creation and research facility that uses cutting-edge technology to support academic research and creative businesses in prototyping and designing new immersive and interactive products and processes. Located at LSBU’s Southwark Campus at The Hub building, the XR Studio is equipped with the latest technology suited for Virtual Production, 3D modelling, VR / AR / XR experience prototyping, Motion Capture technology and high-spec computers equipped with game engines and creative development software for making new and exciting work using creative technology.

Currently, the studio is being used by creative businesses as part of the Business Innovation & Growth (BIG) South London programme, which works to boost business growth in South London with a range of support programmes, industry networks, funding, and workspaces.

Studio Manager: Kristina Pulejkova

Upcoming and archived events:

06 May 2025

Eryk Salvaggio, presentation at The Photographers' Gallery. More details here.

30 April 2025

Amanda Wasielewski, presentation as part of the CSNI guest speaker series at Borough Road Gallery. More details here.

02 April 2025

Günseli Yalcinkaya, presentation as part of the CSNI guest speaker series at Borough Road Gallery. More details soon.

05 March 2025

Kristina Pulejkova, presentation and intro to XR Studio at LSBU Hub. More here.

Elena Marchevska, Inaugural Professorial lecture at LSBU Hub. More details here.

20 February 2025

Doublethinking AI, panel discussion with Ramon Amaro, Maya Indira Ganesh and Maria Dada, at Whitechapel Gallery. More details here .

05 February 2025

Zaiba Jabbar, presentation as part of the CSNI guest speaker series at Borough Road Gallery. More details here.

20 November 2024

LSBU Research & Innovation Festival, including launch of the five new interdisciplinary University Research Centres.

14 November 2024

London R event, organised by Valerio Ficcadenti from the Business School, and hosted by Jeremy Horne from Datacove.