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Exciting changes to design at LSBU – preparing you for the future!

Dreaming of a career in product design? Barney Townsend, leader of design courses at LSBU,  explains why now is the perfect time to take your first step!

The UK government has named the creative industries a key growth sector this year, with design at its core—opening up even more exciting career opportunities.

At LSBU, we’re embracing this momentum with a fresh, forward-thinking approach to design education. Our graduates will leave with the skills, knowledge, and confidence to thrive in diverse and rewarding careers.

Product Design student at the recent Product of South Bank degree show

Fuel your creativity, expand your career

Design is evolving beyond just creating physical products. While product design remains essential, the power of design thinking is being recognised across industries. In fact, 77% of designers now work in non-design sectors (Design Council, 2021).

To keep pace with this shift, our new design courses emphasise design as an intellectual problem-solving process. We’re equipping students with the creativity and critical thinking skills to thrive in a wide range of industries.

Future-proofed skills for a changing industry

Design is evolving faster than ever. With AI-powered tools, the Internet of Things, and Industry 5.0 reshaping the field, staying ahead means mastering the latest technologies.

Our new undergraduate course equips students with cutting-edge skills in emerging design tools, digital prototyping and production, and use of AI in design thinking. Plus, specialist pathways like User Experience (UX) Design and Design Engineering offer the chance to develop expertise in these exciting, high-demand areas.

Designing for a sustainable future

With sustainability and the circular economy more important than ever, designers have a vital role in shaping a more responsible future.

Our updated curriculum ensures every student builds a strong foundation in sustainability literacy. For those eager to make a real impact, our Circular Economy pathway offers specialised knowledge and skills to drive meaningful environmental change through design.

Student at Product of South Bank degree show

Built-in support for student success

University life is evolving, with students balancing studies, part-time work, and financial pressures. That’s why we’ve designed our courses to support you every step of the way.

With built-in career and personal development support—through modules like Professional Skills 1 and 2—you’ll gain the essential skills and guidance to succeed in both your studies and future career.

The future of design starts here

At LSBU, we’re redefining design education to match the pace of an ever-evolving industry—preparing students to thrive in a competitive, global marketplace.

Whether you're passionate about UX design, sustainable innovation, or engineering product design, our new course will help you make a real impact.

Ready to shape the future of design? Explore our BSc/MDes (Hons) Product Design and Technology course today and take the next step in your creative journey!

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