Kris Wojcik- BA (Hons) Marketing
Where are you from and which course did you choose to study?
I’m from Poland, and I moved to London in 2016. I studied BA (Hons) Marketing, and I chose Channel Manager, Direct and Digital Communication Manager, and International Marketing as my elective modules.
Did you do a placement year while at LSBU?
LSBU offers a placement opportunity and this one was exclusive to LSBU students, meaning that the company offering it committed to interviewing students only from LSBU. I did a Program Management year-long full time placement at IDG – a company that is a leader in tech publishing, marketing technology, and market research. I worked within Strategic Marketing Services department, which gave me exposure to many areas of business and I was managing programs for many clients (Like Norton, Cisco, Avast etc).
After the placement, I joined Cognism to do part-time internship within their Paid Media department, and I joined them full-time, even before graduating. If it wasn’t for this exclusive placement opportunity, I wouldn’t be where I am in my career right now.
Putting my experience to good use
The thing I liked most about my course was getting hands-on experience and real-life case studies. During my course, I had many opportunities to apply the curriculum to real marketing problems companies are facing.
Tell us about the software that you have been using and any new skills that you have learned on your degree?
During university, we had to learn HubSpot as a part curriculum. Additionally, I attended elective Tableau and Python courses. The majority of courses across the country will teach you collaboration, teamwork etc. Unique skills that LSBU taught me were data analysis, creative marketing, and holistic marketing management which can open doors to every area of marketing.
Where are you working now and what is your role?
I now work at the AdConversion as a Senior Performance Marketing Manager. AdConversion is a paid media agency and online academy providing free courses that teach aspiring and seasoned B2B marketers how to build and scale paid media (ads) programs - in my job, I run paid media for business software companies. Prior to this role, I worked at software startup HockeyStack as a Growth Manager.
More than just a degree?
During the course, we had guest speakers that work in marketing coming to tell us about what they do. I decided upon my chosen career path after a lecture with one of the guest speakers. The university has a public speaking club, language courses, trips, and plenty of extra-curricular activities that you can participate in.
What advice would you give to people thinking about studying at LSBU?
If you are looking for a university that will arm you with skills and knowledge that will get you a job in the industry in the future, LSBU is the place for you. The best thing about my experience at LSBU was learning from industry experts, and applying the concepts that I learned in a practical way, instead of only reading about it.