Sulekha Ali - Mamuus Kitchen and Hoho Fusion Chilli Sauce
Tell us about your business.
Hoho Fusion is a unique chilli sauce brand that celebrates the rich flavours using the authentic recipes to create a bold and versatile sauces. Our products are handmade with high-quality ingredients, delivering a perfect balance of heat and flavour that enhances any dish.
What is the problem or need you are looking to address and how does your business idea meet this need?
Many people love adding spice to their meals but struggle to find sauces that are both flavourful and authentic. Hoho Fusion fills this gap by offering a premium product that elevates dishes without compromising on taste or quality. Our sauce is versatile, suitable for marinades, dips, or cooking, and appeals to food lovers seeking to explore global flavours.
What inspired your idea and business?
Hoho Fusion was inspired by my mother’s recipes and heritage, and a passion for sharing the vibrant flavours with the world. I wanted to create a product that not only represents my culture but also brings a new, exciting taste experience to kitchens everywhere.
What has been the best part of your entrepreneurial journey?
The best part of this journey has been the joy of seeing people enjoy the unique flavour of Hoho Fusion and hearing their positive feedback. Each milestone, from perfecting the recipe to launching the brand, has been incredibly fulfilling. I also tend to sell out on the chilli sauces which speaks for itself.
What advice would you give aspiring entrepreneurs just starting their journey?
Start with a clear vision and stay true to your passion. Be prepared for challenges, but always see them as opportunities to learn and grow. Seek feedback, stay persistent, and celebrate every small win along the way.
What support would be most beneficial for your business at this stage? What are you looking for help on?
At this stage, support in marketing and expanding distribution channels would be most beneficial. We are looking for help to increase brand visibility, connect with retail partners, and grow our customer base.
Where can we find more information about your business?
Connect with me on Instagram @mamuus_kitchen and LinkedIn https://www.linkedin.com/in/sulekha-ali-742a2266